TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Pringles has launched its Christmas 2022 TV advert, which combines two things that are set to be on many people’s minds over the next couple of months – Christmas and Football. The Pringles commercial takes of “Carol of the Bells” and celebrates a collision of football and festivities – from a snowman’s head hitting the back of the net to football baubles and Santa holding an air horn.
The 20-second spot was produced by Grey London, with the tagline “It’s Pringles season.”
Aisling O’Hara, Pringle’s European marketing manager, said: “Pringles is synonymous with celebrations, from Christmas to NYE and watching the football with friends. This is no ordinary winter, as we experience two of the biggest celebratory events in just one season. Our new advert highlights these moments and demonstrates that Pringles is the perfect snack for any occasion.”
Pringles has also announced that its popular Christmas can design has returned. This is the first time the brand has released its limited-edition cans with its new-look Mr. P. The limited-edition cans feature snowmen, penguins, Santa, and elves, are in stores now, but Pringles fans better are quick, as there is only a limited amount per design hitting the shelves.
Conclusion
The 20-second commercial combines the two events of the 2022 winter season: Christmas and Football.
PROS
- The ad has a good rhythm
- The sport reproduces the Christmas atmosphere
- It naturally combines the holidays and football
CONS
- The ad is too short for the digital environment. There should have been a version longer than 20 seconds.
- The ad seems a bit chaotic
