TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
The Art of Safety
Mercedes-Benz unveiled a new commercial named “The Art of Safety.”
According to Mercedes-Benz, its priority with the star is to prevent accidents and improve the outcomes of accidents. Everything was set off by a car test in October precisely 25 years ago. In Sweden in 1997, the A-Class rolled during the so-called “moose test.” This prompted the rapid and widespread introduction of the Electronic Stability Program ESP in all Mercedes‑Benz model series. The company immediately followed up with extensive development of driving assistance systems today, drivers of current Mercedes-Benz models enjoy the support of more than 40 such systems.