Peroni Christmas advert 2023 – Live Every Moment, All Year Round
TV Commercial Review
Heart or Humor
Live Every Moment
As the chill of winter sets in, Peroni Nastro Azzurro invites us to embrace the cold with a warm Italian spirit in its first global winter campaign. But does this festive spot pour out a full-bodied experience, or does it leave us with a half-empty glass? Let’s dive into the frothy details.
- Memorable (88/100): Nino’s journey through the snow-capped streets of Torino is as heartwarming as it is visually stunning.
- Effective (92/100): The ad’s message to enjoy premium beer throughout the year is clear and persuasive, especially with the holiday season’s emphasis on quality.
- Style (95/100): Directed by BAFTA-winner Tom Green, the cinematic quality of the ad is undeniable, capturing the essence of a festive Italian winter.
- Heart/Humor (85/100): While more heartwarming than humorous, the ad’s narrative is touching and resonates well with the audience.
- Execution (90/100): From the snowy street scenes to the cozy bar atmosphere, the execution delivers a truly immersive experience.
- The campaign is directed by Tom Green, known for his work on the BAFTA award-winning show MISFITS.
- It’s supported by a significant investment, including a London bus takeover and LED-infused wraps, creating a buzz in the UK’s capital.
- The ad is part of a broader strategy that includes limited edition multipacks and festive packaging, tapping into the increased demand for premium lager during the holiday season.
- Cinematic Flair: Tom Green’s storytelling prowess turns a simple beer ad into a mini cinematic experience.
- Seasonal Strategy: The campaign cleverly aligns with consumer insights, positioning Peroni as the go-to premium lager for festive home gatherings.
- Brand Warmth: The ad’s emotive narration and heartwarming visuals serve as a reminder of Peroni’s Italian heritage and the warmth it brings to any occasion.
- Risk of Seasonal Overreach: While the ad is charming, some may question whether a traditional summer beverage can become a winter staple.
- Humor Element: The ad leans heavily on emotion, potentially missing a chance to inject humor into the winter beer-drinking narrative.
Peroni Nastro Azzurro’s 2023 Christmas advert, ‘Live Every Moment, All Year Round,’ is a bold step into the winter ad arena. With its premium taste and heartwarming storytelling, Peroni reminds us that some pleasures, like a good lager, are to be savored all year. Whether you’re wrapped in a scarf or a sunbeam, Peroni aims to be the brew of choice for every festive moment.
A truly immersive experience.