Old Spice targets gamers

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Interesting

Independent creative agency isobel has created a new campaign for Procter & Gamble brand Old Spice, targeting UK gamers.  The campaign, created during the lockdown, features an animated version of brand spokesman and Old Spice Guy Isaiah, traveling between gaming worlds.  It features Old Spice’s latest scent – Captain.

Procter & Gamble appointed isobel to their Old Spice business in 2020, following a pitch.  isobel will continue to work on new Old Spice work in 2021.

The campaign was written by Lance Boreham and Tom Dyson and produced through Thomas Thomas Films. The advert was directed by Alex Bland.

The message is “We’re not saying this deodorant will make your man smell like an unbeatable game control master but we are insinuating it.”

Credits

Brand – Old Spice, Procter & Gamble

Client

Yasmin O’Neal – Skin/Personal Care Director

Karunesh Jigyasu – Old Spice Senior Brand Manager

Agency – isobel

Executive Creative Director – Rob Fletcher

Creative Team – Tom Dyson and Lance Boreham 

Agency Producer – Amy Hansen

Managing Partner – Jamie Williams

Social Media Director – Zoheb Raza

Senior Account Manager – Maxim Robinson

Media Agency – Publicis One

Production Company – Thomas Thomas Films
Director: Alex Bland
Exec Producer: Philippa Thomas 

Producer: Trent Simpson

Unbeatable game control master

8.0

Interesting.

Memorable8.0
Effective8.0
Style8.0
Heart or Humor8.0
Execution8.0
Reader Rating: ( 0 vote ) 0

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