TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Michelob ULTRA unveiled its 2021 Super Bowl commercial which marks Michelob ULTRA’s sixth consecutive Super Bowl appearance. The ad poses a thought-provoking question on the role joy plays in success. People have long been told that success requires commitment, grit, hard work, and determination. And while that’s all true, Michelob ULTRA believes that joy is an equally important ingredient in the journey to winning.
Named “Happy,” the 60-sec ad was created by the advertising agency Wieden + Kennedy, New York. The Michelob ULTRA Super Bowl’s soundtrack is “Can I Kick It” by A Tribe Called Quest.
The Michelob ULTRA Super Bowl ad enlists the help of sports superstars including Serena Williams, Anthony Davis, Peyton Manning, Brooks Koepka, Jimmy Butler, and Alex Morgan, to showcase the less-heralded-but-equally-important parts of their lives that ultimately play a role in their success: time spent with family and friends, exploring a new hobby and enjoying life. The spot proves to America that you’re not just happy because you win, you win because you’re happy.
“Enjoying the moments along the journey is as important as the journey itself,” said Ricardo Marques, Vice President of Marketing, Michelob ULTRA. “That’s why we’re partnering with some of the greatest athletes of our generation: to remind us all that joy and happiness are not a distraction but instead, a key ingredient to winning and success.”
In the commercial, viewers will get a glimpse into the moments of joy off the court, course and field that give these elite athletes the balance they need to succeed at their respective sports. Serena Williams can be seen dancing and singing karaoke with her girlfriends, Brooks Koepka enjoys a post-date night pizza party and Anthony Davis plays chess with his father, all of which are accompanied by a round of Michelob ULTRAs.
“Happy” represents the newest ad in Michelob ULTRA’s brand campaign, “It’s Only Worth It If You Enjoy It,” celebrating the important role enjoyment plays in the journey to success.
