NZ Transport Agency: Dilemmas

The advertising agency Clemenger BBDO Wellington creates this film for NZ Transport Agency. Named “Dilemmas,” the spot, funny and serious at the same time, presents two men under the influence of alcohol talking about surfing. More specifically, they are talking about finding a replacement for their friend if he gets drunk driving and dies in a car accident. After analyzing several variants they arrive at a logical conclusion: they will not let him drive the vehicle intoxicated.

The slogan of the TV commercial is “Stop a mate driving drunk. Legend.”

True mates don’t let mates drive drunk. This campaign shows how intervening to stop a mate driving drunk makes good sense; it also makes you a really good mate.

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Stop a mate driving drunk

9.2

Good campaign.

Memorable9.0
Effective9.0
Style10.0
Heart or Humor9.0
Execution9.0
Reader Rating: ( 0 vote ) 0

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