Now TV’s new commercial shows us the unfortunate truth of quality TV, they’re addictive and pull you right in. In this article, we are going to review this new advert from Now TV with scores out of 10 for memorability, effectiveness, style, humor, and execution. Check out our scores and see if you agree with our points!
The film was created by the creative agency WCRS and directed by Jim Archer.
Memorability – 8 / 10
The clip plays on the fact that binge-watching is becoming an ever-increasing part of modern day TV entertainment. This concept is all about making us chuckle. The main character is dead-faced and placed in an office setting that is very easy for most people to relate to. The scenery is grey and boring which helps to allow the actions of the main character to stand out. The ad is memorable for its slapstick comedy, clever use of references to the Westworld series and relatability to the target audience.
Effectiveness – 7 / 10
Does it make us want to sign up? Not right away but it certainly does a fine job of reminding us that Now TV is a great option to think about. Fans of Westworld will certainly be far more intrigued to find out more. Quick gags and obvious humor go a long way in ensuring the clip is likable for a wide variety of people.
Style – 7 / 10
The lack of constant dialogue means we are allowed to take in the visuals without distraction. The main character is very normal looking which makes the ad even more relatable and the typical office surroundings are left plain and unexciting to further bolster the clarity of the humor.
Heart or Humor – 8 / 10
The humor is very obvious and easy for almost all viewers to understand, even if you are not a huge fan of Westworld. We love the fact that almost all scenes are shot with very little to no soundtrack which really brings out the “jaw drop” feel of the content. The message is here is quite simple, “enjoy your favorite programmes on Now TV to keep up with the world’s best shows”. The link with Westworld is a great way to portray the brand’s connection with the biggest shows available at the moment as well as relationships with everyone who understands the lure and culture surrounding the volume of catchy TV series being released now.
Execution – 7 / 10
The clip offers us a refreshing take on TV platform advertising. It doesn’t just reference a show loosely, instead, it embraces the show completely. This is not a tactic commonly adopted and for that reason, Now TV stands out from the crowd to a favorable degree. The writing is delivered clearly and the most extreme gags are highly memorable for their quality of humor. The clip will make a lot of Westworld fans laugh and may even tempt those who have not seen the show to look it up. A good bit of collaboration between two entertainment brands that combine well to create an attractive pitch. Do we think people will flood to sign up? Perhaps, especially as the ad targets those who want to pick up shows they may have heard of but not yet sat down to watch.
