TV commercials review
Memorable
Effective
Style
Heart or Humor
Execution
Emotional
The advertising agency Forsman & Bodenfors, Denmark, creates this emotional commercial for Norlys.
Norlys is Denmark’s largest energy and telecommunications group, and it owns Stofa, Boxer, Eniig Fiber, and N1 and is headquartered in Silkeborg.
Martin de Thurah directs the Norlys’ heartbreaking advert through the production company Bacon.
The marketing message is, “Norlys brings you closer to the ones you love. With green services within the energy, internet, and TV, we connect people to people and people to the world.”
Credits
Advertising Agency: Forsman & Bodenfors, Denmark
Account director: Greger Andersson
Account manager: Helen Johansson
Art Director: Karl Risenfors, Mattias Berg
Copywriter: Pontus Caresten
Designer: Christian Sundén
Agency producer: Anna Junker Lundin
Brand Strategy and visual identity: Happy F&B
Production company: Bacon
Director: Martin de Thurah
D.O.P: Kasper Tuxen
Executive producer: Mette Jermin
Postproduction: Bacon
Music & Sound Design: Ballad
Media agency: Orchestra
PR agency: Verizon
