Nespresso-Hublot Collaboration

Nespresso-Hublot Collaboration- Big Bang Unico Nespresso Origin

TV Commercial Review

Heart or Humor


Unique Aesthetic

In an unprecedented breakthrough, Swiss icons Hublot and Nespresso have joined forces to craft a remarkable timepiece from recycled Nespresso aluminum capsules and coffee grounds – the Big Bang Unico Nespresso Origin. This trailblazing collaboration underscores both brands’ commitment to innovation, excellence, and sustainability.

Since its inception in 1980, Hublot has made its name through the “Art of Fusion,” pioneering new alloys, materials, and composites and bringing rubber into the limelight of the watchmaking industry. On the other hand, Nespresso has been revolutionizing the coffee industry since 1986 with its precision-blend capsule system, complemented by an innovative recycling system established in 1991. Now, the synergy of these two brands brings to life a wristwatch that transforms coffee capsules into a stylish accessory, from strap to case.

The watch straps of the Big Bang Unico Nespresso Origin are ingeniously fashioned from used coffee grounds from the capsules – a testament to the pioneering spirit of Hublot and Nespresso. The recycled aluminum is fused with the aluminum capsules to form the watch case, bezel, crown, and pusher – a world-first innovation. The iconic “N” of Nespresso engraved on the crown and the Master Origins Peru Organic capsule-inspired color all honor this unique collaboration’s origins.

Excellence is further exemplified in the watch’s composition. Its 42-mm case is skillfully crafted from recycled aluminum, with 28% sourced from Nespresso coffee capsules. It’s then anodized in vibrant green, satin finished, and polished for a striking aesthetic. Eco-Titanium is used for the bottom of the case and the container, emphasizing the commitment to sustainability.

An integral part of this timepiece is Hublot’s patented One Click interchangeable strap system, which incorporates recycled Nespresso coffee grounds. Achieving the perfect balance of color and quality for the rubber strap involved carefully balancing each ingredient. In partnership with SINGTEX, a Nespresso partner, the fabric strap uses 5% coffee grounds and 95% recycled polyester to form a 100% recycled fabric called S.Café – marking the first use of this fabric in a watch strap.

Big Bang Unico Nespresso Origin watch – advert

Creating the Big Bang Unico Nespresso Origin required a year of R&D by Hublot in close collaboration with Nespresso. The result is a perfect harmony of colors and materials, withstanding the test of time.

Hublot Greenbox case

In line with their commitment to sustainability, this watch will come in the newly developed Hublot Greenbox case. Made entirely from traceable oak, with recycled fabrics, plastic yarns, PET, paper, and cardboard, the Greenbox case highlights short supply chains and promotes reusability.

The Big Bang Unico Nespresso Origin is not merely a watch. It symbolizes the boundless possibilities of circularity, proving that recycled raw materials can be transformed into valuable products. As we look at this watch, we’re reminded that sustainability and innovation are timeless.

Big Bang Unico Nespresso Origin watch


Sustainability: The partnership between Hublot and Nespresso emphasizes the importance of sustainable manufacturing by using recycled materials, providing an eco-friendly alternative in the luxury watch sector.
Innovation: The watch exemplifies the fusion of innovative technologies with traditional watchmaking. This blend represents a significant step forward in creating eco-friendly yet luxurious products.
Unique Aesthetic: Using recycled Nespresso capsules and coffee grounds provides a unique aesthetic to the watch, with the anodized green color lending a distinct and appealing look.


Durability: Although the blend of materials has been carefully engineered for longevity, including recycled materials could affect the watch’s long-term durability and wear-and-tear.
Limited Availability: As this is a first-of-its-kind initiative, production might be limited initially, making it difficult for interested buyers to acquire the timepiece.

Big Bang Unico Nespresso Origin close up

Big Bang Unico Nespresso Origin Press Release statements

The Big Bang Unico Nespresso Origin is a watch born out of a close collaboration between the product development teams of Nespresso and Hublot, two pioneering Swiss brands, both of whom were founded in the 1980s. This is a watch that delivers three world firsts: a symbol of the infinite possibilities for upcycling: a Big Bang made from the recycled aluminium of Nespresso coffee capsules; the first watch with a rubber strap containing 4.1% recycled coffee grounds from Nespresso capsules and 8.2% recycled rubber; and finally, the first watch with a Velcro strap made with SCafé, a fabric containing 5% recycled coffee grounds and 95% recycled polyester. It took the R&D teams a whole year to achieve the uniformity of colour of the watch’s seven different materials, find the right balance of ingredients and perform the quality and durability testing on all the product components.” said RICARDO GUADALUPE, HUBLOT CEO

Nespresso is proud to join forces with Hublot to create the Big Bang Unico Nespresso Origin. This exceptional watch is the result of a partnership between two Swiss companies who both have the same values of innovation, quality, sustainability and the Swiss spirit as their mainspring and within their DNA. As a B Corp certified business, this collaboration also aligns with Nespresso’s commitment to continue its transition to a circular business model by giving a second life to coffee grounds and the aluminium of our capsules. The Big Bang Unico Nespresso Origin is the perfect illustration of the harmonious coexistence between circularity and luxury. It demonstrates that circular products can be just as elegant and refined as conventional luxury products, proving that it is possible to combine environmental values and aesthetic requirements without compromise.” said GUILLAUME LE CUNFF, NESPRESSO CEO



A good collaboration!

Heart or Humor8.0
Reader Rating: ( 0 vote ) 0

Related TV Commercials

Post A Comment For The Creator: Liviu

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.