TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Gross milk
For the first time, Mint Mobile will air an ad during America’s largest marketing event, Super Bowl LIII on CBS, that will challenge the giants of the category. Additionally, Mint Mobile has partnered with two-time Super Bowl champion and NFL Network Analyst Deion Sanders to help spread the word about the brand’s mission to take what’s wrong with wireless bills, and make them right.
Super Bowl newcomer Mint Mobile joins an elite group of brands advertising in the Big Game, including Big Wireless companies. The humorous 30-second commercial, dubbed “Chunky Style Milk,” features the company’s animated “spokesfox” waxing comparative about what’s right and what’s not right. The ad makes the point that drinking chunky style milk is not right, just like paying too much for wireless is not right. The spot also offers consumers a category-changing deal that enables anyone who thinks they pay too much for wireless to get unlimited talk, text and 8GB of 4G LTE data per month for only $20. And to celebrate the Super Bowl, Mint Mobile is announcing its best deal ever: purchase one month for $20, and get the next two months free.
“It is an incredibly exciting time for Mint Mobile, which has doubled in size every year since we launched,” said Aron North, SVP of Marketing and Creative for Mint Mobile. “Strong customer demand has allowed us to enter the largest marketing stage of the year and share our message that we offer an easy way for customers to save thousands of dollars per year without lapse in quality or coverage of cell service.”
As part of Mint Mobile’s Super Bowl campaign, the company partnered with a pro football legend known for challenging the status quo, Deion Sanders. Sanders and Mint Mobile teamed up during the week running up to the Big Game to support the ad’s, “that’s not right,” theme.
