Mercedes-Benz: X-Class vs. Roger Federer – Duel among Giants.

Mercedes-Benz new commercial features the global tennis star, Roger Federer.

Roger Federer has already won everything that can be won. For more than 300 weeks, almost six years, Roger Federer was the world number one in his career – longer than anyone else. Nineteen Grand Slam titles, including eight in Wimbledon, are in the Swiss tennis star’s sporting CV – again, more than anyone else. On three occasions, the Mercedes-Benz brand ambassador won three Grand Slams in a single season – another feat that nobody else has managed. To continue this list would be child’s play.

Roger Federer and the Mercedes-Benz X-Class are the perfect double act. With its unique versatility and the strength to adjust to all conditions, the pick-up with the Mercedes star is challenging everyone else. The X-Class is shifting the boundaries of the classic pick-up world. It is enhancing the strengths of a medium-sized pick-up with the typical Mercedes-Benz attributes of driving dynamics, comfort, design, safety, networking and all-encompassing individualization. Strong in character, sure in style – and as elegant and powerful as “FedEx” himself.

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Tennis

8.4

The advert features a good association with a tennis champion.

Memorable8.0
Effective9.0
Style9.0
Heart or Humor8.0
Execution8.0
Reader Rating: ( 0 vote ) 0

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