Beats By Dre: Above The Noise Compilation
Beats By Dre unveiled a new commercial just in time for the Winter Olympics. This motivational videos, part of the “Above the Noise” campaign, features snowboarder Shaun White, Lindsey Vonn, Jamie Anderson, Kevin Rolland, Ayumu Hirano, Sui Wenjing, and Han Cong. Created in-house and directed by Matt Baron, the advert promotes a special edition of Beats Studio3 Wireless and Powerbeats3 Wireless in Winter Red.
The marketing story is “Against the pain. Against the doubt. Against the odds. The best will rise #AboveTheNoise.”
The background music is the soundtrack of G-Eazy and Zoe Nash’s “The Beautiful & Damned.”
The advert is a well done motivational video.