Cadbury: Mum’s Birthday
The new Cadbury 2018 commercial will melt your heart and makes you cry. A little girl (Emily) makes a big surprise for her mother’s Birthday (Rebecca Morris Rebecca Brook).
The marketing story is “Let’s celebrate the little acts of kindness that happen everyday, just because. There’s a glass and a half in everyone.”
I like the advert as it is effective, touching and memorable. Good work!