Cadbury: Mum’s Birthday

The new Cadbury 2018 commercial will melt your heart and makes you cry. A little girl (Emily) makes a big surprise for her mother’s Birthday (Rebecca Morris Rebecca Brook).

The marketing story is “Let’s celebrate the little acts of kindness that happen everyday, just because. There’s a glass and a half in everyone.”

Touching commercial

9.4

I like the advert as it is effective, touching and memorable. Good work!

Memorable10.0
Effective9.0
Style9.0
Heart or Humor10.0
Execution9.0
Reader Rating: ( 3 votes ) 7.5

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