Mercedes-Benz: The uncrashable Toy Cars

The advertising agency Jung von Matt/Alster, Germany, creates a funny TV commercial for Mercedes-Benz to promotes its Brake Assist System PLUS. The ad is about a social experiment for children and, as any social experiment for children, it is funny and cute.

With super strong magnets inside toy cars, kids cannot crash toy cars into each other so they hate those toys.

The headline is “Who loves to crash will hate it. Who hates to crash will love it.”

Social experiment for children

9.4

I like the advertisement. It is crystal clear, funny and features cute kids crashing toy cars.

Memorable9.0
Effective10.0
Style9.0
Heart or Humor9.0
Execution10.0
Reader Rating: ( 0 vote ) 0

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