TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
McDonald’s unveiled its largest global campaign to date. Named “Wanna Go To McDonald’s?,” the main spot was directed by Darius Marder, known for “Sound of Metal,” and Alan Yang, known for “Parks and Recreation.”
The McDonald’s commercial features ten languages and four dialects, and it was filmed in four locations around the world.
The advert features Khaby Lame, K-pop artist ITZY, Twitch streamer Edwin Castro and “Ted Lasso” star Jason Sudekis.
Credits:
Agency: Wieden + Kennedy
HCM agency: Alma
HCM digital: Boden
PR agency: Weber Shandwick
Media agency: OMD EMEA
Talent agency: The Narrative Group
Production company: Caviar
Editorial company: The Den Editorial
VFX company: Preymaker
Telecine company: Company3
Mix company: Lime Studios
Original music: Walker Music
