Marks & Spencer Christmas ad – Harry Styles

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

Produced by Partizan and directed by the filmmaker Michael Gracey, best known for directing The Greatest Showman, the Marks & Spencer Christmas ad is set on Christmas Day on a quiet cul-de-sac and features a series of thoughtful gifting moments.

Set against the vocals of Grammy-winning artist Harry Styles’ ‘Treat People with Kindness’, the soundtrack perfectly captures the spirit of the campaign, which celebrates the simple but significant differences that can be made to the lives of others.  

Harry Edward Styles (born 1 February 1994) is an English singer, songwriter, and actor. His musical career began in 2010 as a solo contestant on the British music competition series The X Factor.

Treat People with Kindness
Treat People with Kindness – Marks & Spencer Christmas ad

Inside each home, something unusual is happening … every time an M&S gift is opened, there is an unexpected occurrence that disrupts family Christmases and draws them to the street outside to find it taken over but a joyously eclectic range of real-life community groups who will benefit from M&S donations – from Hertfordshire-based bikers with hearts of gold to brass bands from Bolton. Neighbourly and M&S worked together to identify the 1000 amazing community groups who will receive funding – as well as shortlisting nine to feature in the TV campaign.

Good

9.2

Good!

Memorable8.0
Effective8.0
Style10.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 2 votes ) 5.4

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