Krispy Kreme: The Effect is REAL

The advertising agency Baldwin& unveiled a new campaign for Krispy Kreme. They put a hidden camera in a Krispy Kreme box to get the customers reactions. Named “The Effect is REAL,” the 60-second commercial is obviously made with actors, but acting is good.

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Hidden camera

9.0

The reactions are a little bit too exaggerated but the video is funny.

Memorable9.0
Effective8.0
Style9.0
Heart or Humor9.0
Execution10.0

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