House of Fraser launched its 2016 Christmas brand campaign ‘Christmas is Coming For You.’
Produced by creative agency 18ft & Rising, House of Fraser 2016 Christmas commercial is set to the iconic song ‘Ready or Not’ by award-winning British artist Laura Mvula – originally written and recorded by The Delfonics in the 1960s and later sampled in the 1990s by the Fugees.
Laura debuted ‘Ready or Not’ on the Strictly Come Dancing Halloween special on 30th October.
Directed by award-winning Director Emil Nava (who recently worked with Calvin Harris, Ed Sheeran and Rihanna), the advert is set in a white abstract forest with a mysterious swirling pink mist.
Each scene challenges the usual festive clichés and is underpinned by a sense of excitement and an abundance of style.
Nigel Oddy, CEO at House of Fraser said: “We understand Christmas can give the feeling of trepidation, but we want to encourage our customers to truly embrace their shopping experience this year whether that’s adding some festive magic to their home, preparing for the party season or searching for the perfect gift. Whether you like it or not, Christmas is coming for you.”
Laura Mvula commented: “I’m so excited to be involved in the House of Fraser Christmas campaign and to have had a chance to record Ready Or Not. The Delfonics and the Fugees made Ready Or Not such an iconic song so to take it on and add a Christmas vibe was daunting but great fun.”
