Kia: Participation

Kia launch a new campaign to promote 2016 Kia Sorento: “Built For Football Families“. Part of this campaign there are two commercials caught my attention: Participation and Great Game.
The ads were made by advertising agency Initiative.

The campaign’s message is “No matter what kind of season your team is having, the Kia Sorento is the perfect crossover SUV for your football family.”

You can watch the second ad:



It created debates, but not efficient to sell the product.

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