Emirates: Benfica Safety video
After the commercial featuring Jennifer Aniston, Emirates did an excellent move: an experiential on Benfica stadium in front of 65,000 fans before the derby game between Benfica and Sporting Lisbon. An eight-person Emirates Airlines flight attendants performed safety instructions on the field at the Estadio da Luz.
The video goes viral in no time…
Benfica lose the match, Emirates win a viral video
This is a lesson on how to take a sponsorship to the next level of the marketing.