KFC ad ft. Trevor Noah – Conspiracy

TV Commercial Review

Heart or Humor


A funny ad

KFC South Africa launched a national breakfast promotion with a unique twist. The campaign, featuring renowned comedian Trevor Noah, poses an intriguing question to the nation: where did breakfast chicken go?

The 90-second TV advertisement, with Trevor Noah as the protagonist, spearheads the campaign. The ad delves into the ‘breakfast conspiracy,’ tracing its origins and exploring its implications. The plot twist, however, is that there was never a conspiracy – KFC has been serving breakfast all along. Unbeknownst to Trevor, this revelation is revealed by his long-time friend and radio personality Sizwe Dhlomo.

The ad is a clever blend of humor and intrigue, keeping viewers engaged from start to finish. Trevor Noah’s natural charisma and comedic talent shine through, making the ad entertaining and memorable. Including Sizwe Dhlomo adds another layer of authenticity and familiarity, further enhancing the ad’s appeal.

One of the standout features of the ad is its narrative approach. The ‘breakfast conspiracy’ serves as a compelling storyline that entertains viewers and effectively promotes KFC’s breakfast offerings. The plot twist at the end adds an element of surprise, making the ad even more memorable.

Trevor Noah stars in KFC ad 2023

The ad has been well-received in terms of performance, as indicated by its posting on YouTube. KFC’s statement, “South Africa’s tastiest conspiracy finally gets laid to rest, or does it? Follow Trevor Noah as he goes down the rabbit hole,” suggests that the ad has sparked discussion and engagement among viewers.

However, it’s worth noting that the ad’s heavy reliance on Trevor Noah and the ‘breakfast conspiracy’ narrative may overshadow KFC‘s breakfast offerings. While the ad is entertaining, some viewers may prefer a more direct showcase of the breakfast options available at KFC.


  • Unique Narrative Approach: The ‘breakfast conspiracy’ is a compelling storyline that entertains viewers and effectively promotes KFC’s breakfast offerings.
  • Star Power: Including renowned comedian Trevor Noah and radio personality Sizwe Dhlomo adds a layer of authenticity and familiarity, enhancing the ad’s appeal.
  • Humor and Intrigue: The ad’s clever blend of humor and intrigue keeps viewers engaged from start to finish, making the ad both entertaining and memorable.


  • Overshadowing of Product: The ad’s heavy reliance on the ‘breakfast conspiracy’ narrative and Trevor Noah may overshadow KFC’s breakfast offerings. Some viewers may prefer a more direct showcase of the breakfast options.
  • Limited Appeal: The ad’s focus on a specific South African context and humor may not appeal to all demographics, particularly those outside of South Africa.
  • Dependence on Celebrity: The ad’s effectiveness relies heavily on Trevor Noah’s star power. If viewers are not fans of Trevor Noah, the ad’s impact could be diminished.


In conclusion, KFC South Africa’s breakfast ‘conspiracy’ commercial is a clever and engaging advertisement that effectively promotes the brand’s breakfast offerings. Its unique narrative approach and Trevor Noah’s comedic talent make it a memorable piece that entertains viewers and raises awareness about KFC’s breakfast options.

KFC ad cast

Trevor Noah

Trevor Noah is a South African comedian, television host, and political commentator who has gained international recognition for his insightful and humorous commentary. Born on February 20, 1984, in Johannesburg, South Africa, Noah’s early career was marked by success in his home country, where he starred in, created, and hosted several television shows.

In 2015, Noah’s career took a significant leap when he succeeded Jon Stewart as the host of “The Daily Show,” a popular American satirical news program. His tenure on the show has been marked by critical acclaim and high ratings, with Noah’s unique perspective as a South African shaping much of his commentary.

Noah’s comedy often addresses significant social and political issues, including racism, inequality, and politics. His memoir, “Born a Crime,” which recounts his life growing up in post-apartheid South Africa, has been a New York Times bestseller and received numerous awards.

Sizwe Dhlomo

Sizwe Dhlomo is a South African radio presenter, television host, and entrepreneur. Born on June 21, 1983, in Durban, South Africa, Dhlomo first gained public attention in 2004 when he won the first season of the reality competition show “MTV Base VJ Search,” becoming the first-ever MTV Base World Chart Express VJ.

Since then, Dhlomo has become prominent in South Africa’s media landscape. He has hosted several radio shows on popular stations like YFM and Kaya FM. His engaging personality and insightful commentary have made him a favorite among listeners.

In addition to his media career, Dhlomo is also a successful entrepreneur. He co-founded the investment firm “Rivonia Capital” and owns a farming business. His diverse career and contributions to media and business have made him an influential figure in South Africa.

KFC ad comments

The KFC South Africa commercial featuring Trevor Noah has garnered a variety of viewer comments, reflecting a generally positive reception. Many viewers praised the creativity and humor of the ad. A user named “Hey Kudisco” called for all awards to be given to the advertising agency and the copywriter, labeling the ad as “genius.” Another user, “babalwa stuma,” appreciated the creativity of the ad and found the last line from Trevor, particularly amusing.

Several viewers, including “Diariesofalobedu girl” and “Tuti Fruti,” praised Trevor Noah’s performance in the ad, with the latter stating that the ad worked and they would be ordering KFC the next day. “Bothwell Chinyakata” complimented the ad’s creativity, and “Keletso Malefahlo” found the ad hilarious and stated their intention to eat KFC chicken for breakfast.

However, not all comments were positive. “King Sihlangu” critiqued Sizwe Dhlomo’s performance, stating that his nodding won’t sell the product, but Trevor’s good acting might. “Vuyo Phandle” found nothing great about the ad and suggested KFC see Nando’s and Chicken Licken’s advertising agencies. “Solly Mohlamonyane” called it the worst KFC ad they ever saw. “Degarius Lozak” was unimpressed by KFC and felt the ad imitated a Nando’s ad.

Overall, the ad seems to have sparked engagement and discussion among viewers, with many appreciating its humor and creativity and others offering constructive criticism.




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