TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Jennifer Aniston reveals for the first time her sleep story spanning many years of challenges and how she has learned to make sleep a priority to have both better nights and days. The video is part of the Idorsia national education campaign.
Sleep, nutrition, and physical activity comprise the three pillars of health. Sleep is often overshadowed by diet and exercise, however, its impact on people is becoming better understood. Insomnia is the most prevalent sleep disorder in the US, affecting approximately 25 million adults. Lack of quality sleep can impair people’s daily lives, including the ability to concentrate, mood, and energy levels. In the long term, insomnia is associated with an increased risk of numerous serious health conditions, such as psychiatric disorders, cardiovascular disease, type 2 diabetes, substance abuse, and dementia.
Jennifer Aniston commented: “My challenges with sleep began many years ago – so it’s such a priority for my overall health. If I don’t get a good night’s sleep, my next day is really difficult. In working with Idorsia, I hope that we can all start prioritizing sleep health and have different conversations around trouble sleeping.”
Patricia Torr, President and General Manager of Idorsia US commented: “Seize the Night & Day exemplifies Idorsia’s commitment to providing people living with insomnia the information they need to take the first step in improving their sleep. Jen is a natural partner for the campaign as she has had trouble sleeping for many years. We share a unified vision of helping others understand how insomnia’s dual impact affects both nights and days and the importance of quality sleep.”
