Jeep: Recalculating

In this commercial

The Jeep brand is launching its North American marketing campaign for the all-new 2017 Jeep Compass. The "Recalculating" campaign was created by the Jeep brand in partnership with DDB Chicago. The production company is RSA Films. The 60-second "Recalculating" anthem spot features purposeful storytelling highlighting millennials (and those in broader life stages) navigating through the many twists and turns of life, with each shift in direction – from career changes, marriage, relocation, and parenthood – inevitably creating new challenges and obstacles. Both invigorating and sometimes terrifying, each unfamiliar direction offers a new opportunity to discover, refine and express their identity…
fantastic music.

Review

Memorable
Effective
Style
Heart or Humor
Execution

Innovative

fantastic music.

The Jeep brand is launching its North American marketing campaign for the all-new 2017 Jeep Compass. The “Recalculating” campaign was created by the Jeep brand in partnership with DDB Chicago. The production company is RSA Films.

The 60-second “Recalculating” anthem spot features purposeful storytelling highlighting millennials (and those in broader life stages) navigating through the many twists and turns of life, with each shift in direction – from career changes, marriage, relocation, and parenthood – inevitably creating new challenges and obstacles. Both invigorating and sometimes terrifying, each unfamiliar direction offers a new opportunity to discover, refine and express their identity to the world. The spot proclaims, “Whatever the destination, with the right compass as a guide, there are a million beautiful ever-changing ways to get us there.” I like the touch of the robotic voice of a GPS.

In addition to TV, the campaign includes print, in-cinema 3D, digital advertising, CRM and experiential activations.

The background music from the Jeep commercial is fantastic. This song within this spot is a custom track, entitled “B. Free”.

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10.0

Excellent music, powerful message. Jeep: Recalculating is a well-done advert.

Memorable10.0
Effective10.0
Style10.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 0 vote ) 0

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