TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Excellent
The agency Area 23 and Roof Studio create this ad animated for INSMED, a global biopharmaceutical company. The spot named “Unbreakable” is about a bunny finds a break in her stitching at the toy factory.
When Barbara the Bunny begins to persistently cough, “Quality Control” at the toy factory labels her “defective,” and so her search for treatment begins. She goes from shop to shop to no avail, until she discovers a loose string of yarn that takes her on a magical journey across town and into the arms of a toy repair shop owner.
The closing shot embraces the loving architecture of the village and ties the whole story together, as we see our little pigeon that bore witness to Barbara’s struggle at the beginning of the story is perched atop the roof of the toy repair shop.”
AGENCY
AREA 23
CLIENT
INSMED
DIRECTOR
ROOF STUDIO
CREATIVE DIRECTORS
Guto Terni, Vinicius Costa, Lucas Camargo
EXECUTIVE PRODUCER
Marcus Lansdell
HEAD OF PRODUCTION
Vanderlei Santana
3D LEAD
Heber Conde
PROP DESIGN
Vinicius Costa
ENVIRONMENT DESIGN
Vinicius Costa, Guto terni
CHARACTER DESIGN
Lucas Camargo
CHARATER EXPLORATIONS
Lucas Camargo, Victor El Guy
CAMERA LAYOUT
Heber Conde, Guto Terni
ANIMATION LEAD
Bruno Celegao Monteiro
ANIMATION
Alex Ferreira, Andrea Delfino, Bruna Berford, Bruno Santos, Christian Weckl, Daniel Oliveira, Emerson Manfrin, Francisco Catão, Hannry Pschera, Jesiel Almeida, Jonathan Edward, Jorge Zagatto, Leonardo Felix, Leonidas Maciel, Marcio Nicolosi, Matheus Caetano, Rodrigo Dutra
STORY BOARD
Estevao Chromiec
STORY LEAD
Guto Terni
MODELING
Steferson Rocha, Carolina Avelino, Lincoln Horita, Gean Carlos, Geison Araujo, Roberto Fernandes
RIGGING
Danilo Pinheiro
LOOK DEV LEAD
Gustavo Rangel
LOOK DEV
Mateus Kurzhals, Josemar Queiroz, Rafael Chies, Camilo Franco, Lucas Camargo, Guto Terni, Vinicius Costa, Renato Braz
FUR
Lucas Camargo, Hasan Tawfiq, Rouhollah Toghyani.
3D LIGHTING / RENDERING
Guto Terni, Gustavo Rangel, Rafael Chies, Lucas Camargo
SIMULATION
Heber Conde, Lucas Camargo, Alejandro Echeverry
COMPOSITING
Guto Terni
PIPELINE
Rosenio Pinto
