TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Hyundai’s new advert was created by Innocean Australia and directed by Michael Spiccia through Scoundrel. The campaign tagline is “Peace At Last.”
The 60-sec ad tells the story of family travel with a Hyundai Santa Fe and how the car helps to transform the chaos into perfect harmony.
The background music is “Orinoco Flow” a song by the Irish singer-songwriter Enya, released on 15 October 1988.
Creative Agency: Innocean Australia
Executive Creative Director: Wes Hawes
Creative Director: Dan O’Connell
Creative Team: Dan O’Connell and V. Wassim Kanaan
Head of Strategy: Karl Bates
Head of CX: Romy Briers
Client Partner: Ian Hartley
Snr Account Director: Vincent Pled
Account Director: Sarah Gardan
Director of Integrated Production: Craig Sloane
Integrated Producer: Louis Moore
Snr Integrated Producer: Warrick Nicholson
Finished art/Design Juliana Bacmaga
Digital Production: Amanda Davis
Social Media Manager: Taylah Nilsson
Production Company: Scoundrel
Director: Michael Spiccia
Executive Producer: Kate Gooden
Executive Producer: Adrian Shapiro
DOP: Jeremy Rouse
Production Design: Sherree Phillips
Casting: Allison Meadows – Mullinars Casting
Editor: Mark Burnett, The Editors
Colourist: Ben Eagleton
VFX: Fin Design & Effects
Sound Post Production and Music: Sonar Music
Track: Enya – Orinocco Flow
Music Clearance – Anton Trailer – Trailer Media
Photography: Michael Corridore, Photoplay.
Media: Hearts and Science
Client: Hyundai
Director of Marketing: Kevin Goult
Product Portfolio Marketing Manager: Helen Gilmartin
Product Marketing Specialist: Lisa Yau
