TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Mother London, UK, creates a new IKEA advert. Named “It won’t feel like home ’til it feels like you,” the advert highlights the importance for everyone to have a home where they feel like they belong.
The music of the IKEA advert is Gift of Gab – Rat Race
The message is, “There’s only one thing that will truly turn a space into your place – and that’s you. So, whether you’re battling a blank canvas, working around renting restrictions or negotiating shared space, you don’t need deep pockets or a radical renovation to make home feel like you. All that’s needed is a brush of your creativity and a big bucket of self-expression. So, decorate your walls with your passions. Brighten up your hallways with your personality. And spruce up your kitchen with what feeds your soul, because it won’t feel like home ‘til it feels like you.”
Pros:
Good music
The ad is fun to watch
Cons:
Not a solid call to action
