Hyundai pronunciation ad 2023

Hyundai is launching a new advertising campaign that sees the business change from the anglicised pronunciation of ‘Hy-un-dai’ to the global pronunciation: ‘Hyun-day’. A change that marks a new era for Hyundai in the UK. The advert was created by the advertising agency INNOCEAN UK and directed by Jeroen Mol.

The advert shows potential IONIQ 5 buyers seeking to find the nearest Hyundai showroom using voice search on their phones. However, by using the previous pronunciation, they are directed to fictional High ‘N’ Dye Hair Salon, Highland Eye opticians, and more. Finally, they’re informed, “It’s Hyun-day, by the way.”

Credits
Creative Agency: INNOCEAN UK
Chief Executive Officer: Michael Herbert
Head of Creative: Dom Sweeney
Creative: Fenton Saward
Conceptual Designer: Liam Graham
Head of Broadcast: Emma Smalley
Editor: Anabel Gonzalez
Head of Operations: Alex Taylor
Strategic Group Account Director: John Crook
Account Director: David Hampton
Account Executive: Lawrence Reid
Social Media Manager: Emily Sherwin
Junior Social Media Manager: Lucy James
Head of Media: Becky Broe
Senior Media Manager: Matt Rowley
Senior Programmatic Trader & Data Analyst: Robin Hong
Senior Media Executive: Taylor McCarthy
AdOps & Analytics Manager: Adam Smith
Media Agencies: INNOCEAN UK & Havas Media UK
Director: Jeroen Mol
Production Company: FAMILIA
Producer: Kwok Yau
Executive Producer: Ciaran Bennett
DOP: Matthew Emvin Taylor
Editor: Rachael Spann @ WORK Editorial
Colourist: James Bamford @ RASCAL
Post Production: Lem Lawrence @ Satusfaction Post
Music Supervisor: Liz Williams
Composer: Nick Crofts
Sound Studio: GuiltFree