Honda: The Incredible Pilot Elite

The advertaising agency RPA creates this commercial to promote 2016 Honda Pilot. It not an easy task as Pilot is not very well received as 2015 CR-V. The commercial has nice FX and the USP (Unique Selling Proposition) is highlighted in the ad.

Nice FX

8.4

The commercial is efficient to communicate the UPS.

Memorable7.0
Effective9.0
Style9.0
Heart or Humor8.0
Execution9.0
Reader Rating: ( 0 vote ) 0

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