https://www.youtube.com/watch?v=c39ARQR0LS4

Honda: Great Thinking Inside

“Great Thinking Inside”, the new Honda commercial, was created by advertising agency RPA. The ad is a nice animation of 30 years of Honda evolution and it showcased older Hondas cars like CRX, Civic hatch, Prelude, Accord wagon, Del Sol, S2000.
The commercial promote the all-new HR-V crossover and its tagline is “Start Something Special”.

This Honda commercial soundtrack is the song “Gonna Build A Mountain” by Sammy Davis Jr.

I like the animation and the idea to show the highlights of Honda cars history in 60 seconds, a better idea than optical illusion or lucid dreaming. The ad is OK, but I would have liked to see an entire campaign inspired by it (like a nice landing page, a mobile game, or some cool app). Is a pity that there is not any call to action in the advertisement.

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Powerful history

9.4

I like it!

Memorable9.0
Effective9.0
Style10.0
Heart or Humor9.0
Execution10.0
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