In this entry, we’re looking at Homegoods new TV commercial “Go Finding”. See our review and scores out of 10 for various essential criteria and a breakdown of our initial thoughts. Take a look at the ad and see if you share some of our views!
Memorability – 8 / 10
Where most supermarket brands show us the inside of stores, the happiness of staff and the glory of their products, Homegoods are taking us somewhere new. The clip throws us on a world trip to explore the variety of cultures and locations represented by the products that sit on their shelves. This unique stance certainly does a fine job of making the concept stand out against the boring angles of rival brands. It’s dynamic, captivating and brings us a new fresh way to perceive the supermarket experience.
Effectiveness 8 / 10
The clips vibrancy and sense of excitement does give it some real impact. The key objective with this ad must be to have the Homegoods brand further cemented in the minds of the markets most regular supermarket shoppers and the hard-hitting nature of this idea goes a long way in ensuring this objective is well fulfilled.
No isles are on display, no uniforms, no counters and no other conformity that you’d otherwise expect from your weekly shop are on the show. This isn’t just about selling the convenience of modern shopping, it’s about opening our minds to the marvel of the contemporary shopping experience. A great idea that has been created with gravity, spectacular visuals, and a great representative cast.
Style – 9 / 10
The visuals are spectacular and the main character represents the core target profile perfectly. Stunning cinematography ensures the sequences capture the imagination of viewers. It’s rare to see a supermarket chain throw out a concept with such lure and blockbuster esque features. It’s bold, impactful, and certainly gives us an impression of Homegoods ambition to reach the higher end of market share.
Heart or Humor – 8 / 10
Will it convert shoppers towards their nearest Homegoods store? We think it might! It certainly improves the standing of the brand in a warm and exciting way. It makes us realize how dull many other supermarket brands have been in their campaigns up to this point. Why not relate supermarkets to their extensive range of worldwide treasures? Why not inject a sense of drama and exploration to the supermarket experience? This is the kind of concept that transforms our views, gives us a fresh new perspective and brings more life to an otherwise somewhat mundane arena. In effect, this concept brings more heart to the idea of shopping than we’ve seen for a long time.
Execution – 9 / 10
A great concept that has been attacked with what looks like a stellar budget and excellent execution. It feels like no expense has been spared in this project and the overall message benefits bigtime from the clips grand and polished finish. The next time we need a Persian rug or worldwide rarity, we know where to start our search!
Credits
Agency: McCann, New York
Director: Mark Albiston, The Sweet Shop
Editorial: Final Cut Edit
Post Production Company: Significant Others
