Created by the advertising agency adam&eveDDB, the new H&M commercial promotes its Modern Essentials Spring 2016 collection. Featuring David Beckham staying at a hotel in Lisbon, the ad was shot on the streets of Lisbon, where David realizes that everyone wants to dress just like him even when he changes into a different outfit. So what will happen when he strips off to take a shower?
The ad was directed by Fredrik Bond and its tagline is “Essentials for Everyone”.
The new Modern Essentials selected by David Beckham collection will be available in select stores and online at hm.com beginning February 18th.
“I always have the best time shooting H&M campaigns. They really understand my style and my sense of humour. It was great to wear such sharp pieces from the Modern Essentials range while having such a good time,” says David Beckham.
