Highways England: Space Invader – Tailgating advert

The advertising agency Adam & Eve/DDB creates this commercial for Highways England's public safety campaign. The spot was directed by Stylewar through Smuggler. The marketing message is "The Highways England Space Invader ‘Tailgating’ campaign aims to reduce the number of people who are killed and seriously injured on our roads. This film encourages drivers to ‘Stay Safe, Stay Back’ from the vehicle in front to prevent incidents through the message ‘Don’t be a Space Invader’." Credits: Advertising Agency: Adam & Eve/DDB Chief creative officer: Richard Brim Creative director Simon Lloyd Creatives Shay Reading Frank Ginger Paul Knowles Agency producers Charles…

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

The advertising agency Adam & Eve/DDB creates this commercial for Highways England’s public safety campaign. The spot was directed by Stylewar through Smuggler.

The marketing message is “The Highways England Space Invader ‘Tailgating’ campaign aims to reduce the number of people who are killed and seriously injured on our roads. This film encourages drivers to ‘Stay Safe, Stay Back’ from the vehicle in front to prevent incidents through the message ‘Don’t be a Space Invader’.”

Credits:
Advertising Agency: Adam & Eve/DDB
Chief creative officer: Richard Brim
Creative director Simon Lloyd
Creatives Shay Reading Frank Ginger Paul Knowles
Agency producers Charles Woodall Jaki-Jo Hannan
Planner Milla McPhee
Business director Mike Stern
Account director Abi Robinson
Account managers Tom Peters Holly Fletcher
Designer/Typographer Paul Knowles Scott Silvey King Henry
Media agency Carat
Media planner Emma Kwarteng
Production company Smuggler
Producer Darren Tuohy
Director Stylewar
D.O.P Ben Magahy
Editing company Stitch
Editor Tim Hardy
Post-production Swiss
Colourist Max Strömberg
Supervisor Pablo Fernandez
VFX coordinator Jonas From
Post producer Emma Rosas Hott
Audio post production 750mph Mark Hellaby
Soundtrack name and composer V15 Mark Hellaby

Stay Safe, Stay Back

8.6

Good

Memorable9.0
Effective10.0
Style9.0
Heart or Humor7.0
Execution8.0
Reader Rating: ( 0 vote ) 0

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