The National Lottery: Fisherman

Adam & Eve/DDB creates this emotional campaign for The National Lottery. Named “Fisherman,” the advert is directed by Mark Molloy through Smuggler.
It is not a surprise that the 120-sec film is about winning the lottery.

The slogan is “Amazing things can happen when you buy a ticket. How would winning change your life?”

The background music is the song “Her Dreams” from the Endless album by Luca D’Alberto.

Credits:
Copywriter Andy McAnaney
Art director Christian Sewell
Agency producer Sian Parker
Chief strategy officer David Golding
Planning directors Hannah MacKenzie Thomas Keane
Managing partner Sam LeCoeur
Business director Sarah Kay
Account director Loella Bowles
Account manager Ashley Lewis
Account executive Frankie Cuffaro
Production company Smuggler
Executive producer Fergus Brown
Producer Nick Sutherland Dodd
Director Mark Molloy
D.O.P Steve Annis
Editing company The Quarry
Editor Paul Watts
Post production MPC
Post producer Amy Richardson
VFX shoot attend Timo Huber
VFX lead Dan Sanders
Colourist Tom Poole Company 3
Music supervisors Toby Williams Codie Childs Leland Music
Audio post production Sam Ashwell 750mph
Soundtrack name and composer Luca D’Alberto Her Dreams (re-work)