Jesus Commercial at Super Bowl 2025: “He Gets Us” Returns to Champion Love and Community
In a poignant return to the Super Bowl advertising stage, the “He Gets Us” campaign aired its latest commercial, “What is Greatness?”, during Super Bowl LIX on February 9, 2025. This 60-second spot continues the campaign’s mission to reintroduce audiences to the teachings of Jesus Christ, emphasizing themes of humility, service, and redefining true greatness.
A Thought-Provoking Narrative
Set to Johnny Cash’s evocative rendition of “Personal Jesus,” the commercial presents a montage of individuals engaging in acts of kindness and service. From firefighters rescuing those in peril to everyday citizens offering support to strangers, each scene underscores the message that true greatness is found in selfless acts. The ad concludes with the powerful statement: “Jesus showed us what greatness really is.”
Campaign Evolution and Objectives
This marks the third consecutive year that the “He Gets Us” campaign has utilized the Super Bowl platform to share its message. Initially launched in 2022 by the Servant Foundation, the campaign has since transitioned to the oversight of the nonprofit organization Come Near. The primary goal remains to spark conversations about Jesus Christ, particularly among younger demographics and religious skeptics. By drawing parallels between contemporary issues and the teachings of Jesus, the campaign seeks to present a relatable and inclusive image of Christ.
This year’s Big Game is shaping up to be more than just a showdown on the gridiron—He Gets Us, a campaign dedicated to reshaping the public perception of Jesus, is once again airing a commercial during Super Bowl 2025. This marks the campaign’s third consecutive appearance, reflecting its growing influence among faith-based and mainstream audiences alike. Here’s everything you need to know about the new 60-second spot, the nonprofit group behind it, and a special pre-game activation featuring Grammy Award-winning musician Jon Batiste.
Public Reception and Impact
The “What is Greatness?” commercial has garnered significant attention for its heartfelt portrayal of service and humility. By challenging conventional definitions of success, the ad encourages viewers to reflect on the true meaning of greatness in their own lives. The use of a familiar and emotive song further enhances its resonance with a broad audience.
Watch the Full Commercial
For those who missed the live broadcast, you can view the “What is Greatness?” commercial below:
He Gets Us: The Third Year in the Super Bowl
Beyond the Super Bowl spot, He Gets Us has also explored how emerging technologies like artificial intelligence can illuminate Jesus’ teachings on love. By feeding verses directly from the words of Jesus into AI image generators (like Midjourney), the campaign tested how technology—often used for superficial content—might capture deeper, more challenging expressions of love and sacrifice. The experience proved eye-opening: initial AI prompts about “love” produced clichéd, almost trivial images, but when AI was fed Jesus’ own words, the outputs were strikingly raw and thought-provoking.
“Jesus was less interested in what the world said about a person or thing and more about how it could show the kind of love he was interested in.”
— He Gets Us Campaign Materials
Embracing AI and the “True Meaning of Love”
He Gets Us first launched ahead of Super Bowl 57 in 2022. Funded by The Signatry—an organization whose goal is to invest its donors’ contributions “biblically”—the campaign aims to challenge stereotypes of Jesus and spark dialogue about compassion, empathy, and love. Now under the guidance of Come Near, a nonprofit formed in 2024 to handle campaign messaging, He Gets Us is continuing its Super Bowl tradition.
- Spot Title: The upcoming 60-second ad has been described as a study in “how Jesus redefined true greatness,” tapping into themes of humility and service.
- Creative Agency: Lerma is the lead creative agency, having collaborated on He Gets Us’ previous ads. This year’s installment follows the same ethos—humanizing Jesus in relatable, modern contexts.
A $100 Million Campaign and Counting
When He Gets Us launched, it was billed as a $100 million effort, and the question of funding still looms large. A 30-second national broadcast spot during the Super Bowl can cost up to $8 million, making the price for a 60-second placement significantly higher. While Come Near hasn’t disclosed whether this year’s ad fits within the original $100 million budget, the campaign’s sustained presence suggests ongoing, well-organized financial backing.
The resulting images, while sometimes surreal, embodied aspects of sacrificial, selfless love—mirroring Jesus’ approach to “loving the unlovable” and bridging divides.
Why It Matters: A Cultural Moment
In a sea of Super Bowl ads featuring star power, comedy, or product-driven spectacle, the Jesus commercial at Super Bowl 2025 stands out for its intentional pivot toward reflection and unity. He Gets Us consistently underscores that Jesus’ message is for everyone—regardless of religious background—and encourages viewers to consider how themes like empathy and service could transform everyday life.
He Gets Us weds modern marketing savvy with spiritual inquiry, drawing from big media buys, AI-driven creative exploration, and community events to engage a broad audience. Whether one resonates with the faith-based angle or simply applauds the campaign’s philanthropic reach, it’s a reminder that the Super Bowl can be more than just brand promotions or half-time hype—it can be a catalyst for deeper conversations about love and togetherness.
Jon Batiste’s “Love Riot Festival”
Taking the message beyond television, He Gets Us will partner with Grammy Award-winning musician Jon Batiste for a free, festival-style event called He Gets Us Presents Jon Batiste’s Love Riot Festival. Scheduled for February 8—the day before the Super Bowl—the activation will unfold in New Orleans’ Ninth Ward. Similar to previous He Gets Us community events, it aims to foster goodwill and unity:
- Location: Ninth Ward, New Orleans
- Date/Time: Feb. 8, 11 a.m. – 5 p.m. local time
- What to Expect: Live music, local community engagement, and an atmosphere of celebration ahead of Super Bowl Sunday
Reflecting on Past Community Efforts
This is not the campaign’s first large-scale community event. Last year, He Gets Us hosted a pre-Super Bowl gathering in Las Vegas, distributing 1,500 hot meals and groceries to local residents, with NFL players Brandin Cooks and Russell Wilson making appearances. The group’s mission consistently extends beyond the TV screen, inviting fans and community members to engage directly with a message of service.
