Gucci: So Deer To Me – Fall 2020 Campaign

Gucci unveiled its fall campaign commercial. The cinematography is beautiful, and it features a lot of cute animals.

The new Gucci Pre-Fall 2020 campaign shot by Alasdair McLellan with creative direction by Alessandro Michele. Animals and a childlike imagination are recurring motifs of Alessandro Michele’s collections. 

The message is “A childlike imagination is woven through the scenes depicting the beauty and the personalities of a group of men, women and their beloved animals including a frog, an owl, deer, a skunk, squirrel, hedgehog, and rabbits. With its call to nature, the campaign is ultimately an invitation to enjoy the simple things in life. Sometimes, it just takes very little, or a burst of imagination, to find some balance.”