Free – When it’s better, it’s more expensive
TV Commercial Review
Heart or Humor
A hilarious campaign made by the advertising agency Herezie, Paris for Free, France.
The campaign is based on the concept that what is best is even more expensive. In contrast to this belief, the offer from Free is better but not more expensive than others. The campaign conveys the message well in a comic format with various themes from the stone age to football or illegal exchanges of dangerous weapons.
Although the ads in this campaign are pleasing to watch, the ads do not explain the question “why is the offer better?”
Herezie is a French independent and multidisciplinary agency created in 2010 by Andrea Stillacci, Pierre Callegari, and Luc Wise.
Free France is part of the Iliad, a French provider of telecommunication services. It is based in Paris, and its operations comprise fixed and mobile telephony services, prepaid phone cards, and internet access providing and hosting services. Xavier Niel founded the company in 1990.
Advertising Agency: Herezie, France
Chief Executive Officer: Andrea Stillacci
Executive Creative Directors: Paul Marty, Etienne Renaux
Art Director: Rodolphe Pinta
Copywriter: Théo Castagne
International Account Director: Dimitri Boudnikoff
Account Manager: Camille Pothier
TV Producers: Barbara Vaira, Laureen Rigot, Tanya Kozlova
Directors: Martin Jalfen, Valentin Guiod
Executive Producer & CEO: Hugo Nathan-Legrand
Assistant Producer: Tara Pehaut
Production Manager: Thomas Aboulker
Production Assistant: Dounia ISSA
Director of Photography: Pau Castejon
1st assistant director: Jacques Eberhard
Post-Producer: Johan Luce- Antoinette
Well done campaign.