TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
The advertising agency McCann Paris creates a new campaign for L’Oréal Paris. All three adverts feature Eva Longoria.
Eva Jacqueline Longoria Bastón is an American actress and producer known for her portrayal of Isabella Braña on the CBS daytime soap opera The Young and the Restless
Credits:
Agency: McCann Paris
President: Charlotte Franceries
Creative directors: Julien Calot, Sylvain Merigeau
Associate creative directors: Clémentine Pleux, Emmanuelle Miquel
Art director: Avril Garcia
Copywriter: Gerard Seifert
Chief operating officer: Anne-Sophie Carbo
Business director: Pierre Bedere
Account executive: Tiphaine Hunault
Project manager: Nadia Lasfar
Production: Frenzy
Director: Hans Emmanuel
Dop: André Chemetoff
Print photographer: Sofia & Mauro
Digital photographer: Elodie Daguin
TV Producer: Séverine Collandre
Post Producer: Laurianne Freguin
Post-production (image): Digital District
Post-production (sound): Monster (Compo) / Benzene (Soundmix)
Name of the composition: “Magic In Paris”
Compositor: Paula Valstein & Roy Shen Zoor
Editor: Roy Shen Zoor
Usage right: Caroline Delvincourt, Chintana Salikoun, Célia Martinez
Spoke: Eva Longoria
Models: Grace Gao, Vanessa Rottenburg, Iris Cekus
