Created by Jung von Matt/Alster, Hamburg, the new EDEKA commercial is an emotional advertising about healthy eating. Inspired by the Greek myth of Icarus and Daedalus, the EDEKA cinematic advert goes viral on Youtube and Facebook. The advert was directed by Alex Feil via Tempomedia.
The tagline is “Eat like the one you want to be”. and promotes a landing page with daily tips for diet.
The background music is the song “All I Can Do”, by Ben Kendrick.
