Dos Equis: Football coach – full advert

Dos Equis unveiled its new campaign named “Keep It Interesante” created by the advertising agency Droga5 New York. The scene of the advert unfolds in a football cloakroom, and the main protagonist is a football coach with a bottle of beer in hand (Dos Equis Lager Especial). The coach reads the beer bottle label on a motivational tone.
This campaign is totally different from the two-year Dos Equis’s campaign called “The New Most Interesting Man in the World” (features Augustin Legrand and Marina Artigas)

The tagline is “Keep It Interesante,” and the marketing message is “This college football season, keep every story interesante. Just like Dos Equis, the only beer whose label inspired the greatest comeback in college football history, according to every football historian, but one.”