DICK’S Sporting Goods presents, “Night at the Distribution Center”

DICK’S Sporting Goods: Night at the Distribution Center

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

DICK’S Sporting Goods unveiled its 2020 Christmas advert featuring the song Little Queenie by Chuck Berry. The advert was created by the advertising agency Anomaly, production company Pacific Rim Films
and VFX by MPC.

The advertisement is a mix of film and animation in which the products are packed in boxes and delivered on a conveyor belt. This video reminds me of the Amazon singing boxes series Christmas adverts (2017, 2018, 2019).

(Visited 1092 times, 1 visits today)

Good

8.4

A holiday surprise

Memorable8.0
Effective8.0
Style8.0
Heart or Humor8.0
Execution10.0
Reader Rating: ( 2 votes ) 8.1

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