DICK’S Sporting Goods: Night at the Distribution Center
TV Commercial Review
Heart or Humor
DICK’S Sporting Goods unveiled its 2020 Christmas advert featuring the song Little Queenie by Chuck Berry. The advert was created by the advertising agency Anomaly, production company Pacific Rim Films
and VFX by MPC.
The advertisement is a mix of film and animation in which the products are packed in boxes and delivered on a conveyor belt. This video reminds me of the Amazon singing boxes series Christmas adverts (2017, 2018, 2019).
A holiday surprise