Coffee Mate 2025 Super Bowl Ad – Shania Twain

Coffee Mate Taps Shania Twain for a Dimension-Bending “Cold Foam Creamer” Ad

Coffee Mate is turning heads this Super Bowl season with a new commercial that premiered on February 4, showcasing its Cold Foam Creamer in a truly bizarre fashion. The 30-second spot follows a young coffee drinker whose tongue shoots off into a vivid, otherworldly dimension of whipped foam bliss—punctuated by vocal stylings from country pop icon Shania Twain.

The quirky concept stems from Coffee Mate’s bet on a growing consumer desire for coffee toppings. According to Daniel Jhung, president of Nestlé USA’s beverage division, “1 in 5 coffee drinkers crave whipped topping on their beverages, and cold coffee on the rise.” For the brand, introducing a “most experimental product yet” called for a similarly offbeat commercial.

The ad’s unusual twist—a tongue that performs acrobatic feats after tasting Cold Foam Creamer—has sparked mixed reactions among viewers. While some find the tongue-centric visuals comically memorable, others might find the anatomically focused storyline a touch too surreal. Either way, the brand is leaning into the moment with a distinctly theatrical approach.

For Coffee Mate, the gamble appears to be paying off in terms of online buzz. Whether consumers embrace the unexpected “dimensional tongue” theme, the mention of Twain’s instantly recognizable vocals adds a fun layer of nostalgia. Set against a backdrop of swirling foam and wide-eyed wonder, the commercial aims to leave coffee drinkers curious enough to try a product that promises to turn everyday beverages into a frothy indulgence—even if it’s in a slightly odd, otherworldly way.