Imagine this: you’ve booked your dream getaway online, but upon arrival, your vacation turns into a horror story. City Lodge Hotels understands this all too well and has launched its Save Our Stay (SOS) campaign to rescue travelers from the pitfalls of short-term rental nightmares. Created by TBWA\Hunt Lascaris and launched in November 2024, the campaign is a brilliant mix of humor, practicality, and clever branding.
The campaign, crafted by TBWA\Hunt Lascaris and brought to life by Darling Films, cleverly balances practicality with humor. The relatable premise resonates deeply with audiences, while the SOS platform’s functionality underscores City Lodge’s commitment to quality service.
City Lodge repositions itself as a dependable alternative to unpredictable rentals and encourages adventurous travel by eliminating the risk of disappointment.
The campaign’s creative team deserves applause for their sharp insights and execution. Carl Willoughby’s leadership as Chief Creative Officer, Steph van Niekerk’s vision as Executive Creative Director, and Thea Small’s directorial finesse bring the campaign to life. Copywriter Brendan Jack and Art Director Greig Watt masterfully combine wit and empathy, making the campaign memorable and effective.
Credits
Advertising Agency: TBWA\Hunt Lascaris
Production Company: Darling Films
Chief Creative Officer: Carl Willoughby
Executive Creative Director: Steph van Niekerk
Copywriter: Brendan Jack
Art Director: Greig Watt
Director: Thea Small
