Gucci’s Holiday Campaign for 2024, envisioned by Creative Director Sabato De Sarno, is a masterclass in storytelling and elegance. Featuring an illustrious cast of Global Brand Ambassadors and friends of the House, the campaign brings to life intimate moments of joy, love, and connection set against a backdrop of breathtaking locales.
From London’s iconic Savoy Hotel to serene snowy retreats and festive holiday homes, the journey crescendos in Florence, Gucci’s birthplace. This campaign celebrates togetherness—whether with family by blood or those we call family.
Gucci’s 2024 Holiday Campaign blends nostalgia, luxury, and human connection. It’s a campaign that sells feeling, inviting audiences to celebrate the moments and people that make the holidays magical.
Credits
Creative Director: Sabato De Sarno
Artistic Director: Riccardo Zanola
Director: Marcell Rev
Campaign Photographer: Anthony Seklaoui
Still Life Photographers: Deo Suveera & Pamela Dimitrov
Stylist: Francesca Burns
Casting: Piergiorgio Del Moro
Music: Blondie – I Feel Love (live 1980)
