Cigna: TV Doctors of America
Cigna today unveiled its new TV Doctors of America campaign to encourage people to improve their health by going for their annual check-up. The commercial was created by the advertising agency McCann.
The film features Patrick Dempsey (neurosurgeon Derek “McDreamy” Shepherd in Grey’s Anatomy), Donald Faison (Dr. Chris Turk on Scrubs), Neil Patrick Harris (played Dr. Doogie Howser in the ’90s) and Kate Walsh (Dr. Addison Montgomery on Grey’s Anatomy). All four actors starred as doctors on TV and are striking doctor poses, donning scrubs and using their celebrity influence to shine a spotlight on preventive care and the importance of going to a real doctor for an annual check-up that can help save lives.
“Cigna is proud that our continuing efforts have helped raise awareness of the importance of preventive care, and have actually driven a six percent increase in preventive care visits among Cigna customers,*” said Stephen Cassell, Vice President, Global Branding, Cigna. “We hope that hearing from our new TV Doctors ensemble this fall will spur even more people to take action and schedule their annual check-up. The talented TV Doctors cast is personally committed to helping people improve their health, and they’re helping us use humor to bring an urgent health message to the American public in a light-hearted way.”