TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Excellent
Chick-fil-A’s holiday campaign returns with a new animated short film and interactive web experience to encourage viewers to embrace what’s wonderful inside of life’s unexpected and imperfect moments.
At the end of the video, you can see The Making of The Whoopsery.
In this year’s film, Sam, the main character in the 2020 and 2019 holiday films, returns for a new adventure in the whimsical, newly-revealed town of Evergreen Hills, this time with her friend, CeCe. A Christmas decorating mishap leads the two girls to The Whoopsery, a bakery where every kitchen mix-up is transformed into an extraordinary treat. It’s in The Whoopsery that the girls learn sometimes the unexpected can be the start of something wonderful. The two-minute film launches digitally on Nov. 9 on EvergreenHills.com, debuts on-air Thanksgiving Day on NBC, and will continue to run on television and in movie theaters through Christmas Eve.
“This time of year can be full of unrealistic expectations,” said Ashley Callahan, senior director of integrated creative at Chick-fil-A, Inc. “From picking out the perfect tree, to serving the perfect meal, to answering the question, ‘What traditions am I creating for my family?’–the list goes on and on. We want to encourage people to see all the messy, not social media-worthy, real-life experiences as opportunities to embrace all of it and not miss the wonderful moments we’re in with the people we love. We hope this year’s film will inspire more people to find joy when things don’t go as planned and, to steal a line from our new favorite baker, turn ‘whoops into wonderful.’”
McCann again led creative development for the campaign and partnered with Psyop on production, bringing viewers to a whimsical bakery in the town of Evergreen Hills called The Whoopsery.
In addition to the film and digital experience, a Whoopsery-inspired ornament will be available at some Chick-fil-A Restaurants, along with two new Stories of Evergreen Hills children’s books with the purchase of a Kid’s Meal.
Chick-fil-a commercials (the ones with voice overs) are stereotypical and offensive. It’s almost as if the ad men (and women) are in concert having one over on the audience. There is the sweet sounding teen (anglo) girl, the horrible, embarrassing effeminate sounding (“It’s just really Fob-u-lous” ) gay, the tinge of sass black girl, the heavy ghetto cadence black guy, etc etc.
Seriously? Lazy and uninventive!