TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Ever seen a quarterback throw beer cans?
To bounce back from the Dylan Mulvaney controversy, Bud Light throws a Hail Mary with its latest ad campaign, “Easy to Drink, Easy to Enjoy.” The commercial stars NFL icons Peyton Manning and Emmitt Smith and is more than just a game plan to promote beer – it’s a strategic play to recover lagging sales and polish the brand’s image. Is manning quarterbacking a bar full of Bud Light? That’s a play we’ve got to review!
Pros
- Star Power: Having Peyton Manning and Emmitt Smith is like having Tom Brady at a quarterback clinic – simply unbeatable. Their presence lends credibility and appeals to sports fans.
- Interactive Campaign: The #ScoreASeat & #Sweepstakes initiative is a smart play, turning viewers into participants with the allure of Super Bowl tickets. It’s like offering a free pass to football heaven!
- Nostalgic Soundtrack & Setting: The choice of “It’s So Easy” by Margo & Mac and the familiar setting of a crowded bar strikes a nostalgic chord. It’s like being invited to a classic American football party.
Cons
- Safety Concerns: The idea of Manning throwing cans across a bar might raise eyebrows. It’s all fun and games until someone gets a Bud Light to the face!
- Predictability: The ad sticks closely to the tried-and-tested formula of celebrities and sports. It’s like watching a rerun of your favorite sitcom – enjoyable but lacking surprise.
- Controversy Shadow: While aiming to move past the Mulvaney controversy, this campaign might not be a complete reset button. It’s like trying to erase a fumble from the highlight reel.
My Verdict
Bud Light’s latest ad with Manning and Smith is like a veteran coach’s new strategy – familiar, dependable, but perhaps lacking that rookie surprise factor. It’s a solid effort to pivot from past controversies, much like a team recovering from a bad season. Whether it’s enough to win back the championship title in the beer league, well, that’s a game that’s still in play!
Ratings
- Memorable: 85 – Manning and Smith are hard to forget like a memorable touchdown dance.
- Effective: 75 – The ad scores, but it’s more of a field goal than a touchdown in changing perceptions.
- Style: 80 – The ad’s style is like a well-executed play, smooth and professional.
- Heart/Humor: 70 – There’s humor in Manning’s bar antics, but it’s like a quarterback sneak – subtle.
- Execution: 80 – Overall, the execution is like a solid drive down the field, not quite a scoring drive, but getting there.
Bud Light Ad Press Release
Bud Light, the Official Beer Sponsor of the NFL, is tapping Super Bowl Champions and Pro Football Hall of Famers Peyton Manning and Emmitt Smith ahead of the 2023-2024 NFL Playoffs. With its new ad, Bud Light shows the Super Bowl-level excitement of throwing and receiving a game-winning pass, while also kicking off the brand’s biggest Super Bowl ticket giveaway ever, where the more fans show their love of Bud Light, the more chances they have to win.
“With Super Bowl tickets in extremely high demand, we are proud to be the sponsor bringing the most fans to the stands with Bud Light’s biggest Super Bowl ticket giveaway ever,” said Todd Allen, Vice President of Marketing for Bud Light. “Peyton Manning and Emmitt Smith are two players who know exactly how much energy fans can bring to a game; working with them was an incredible experience and we’re thrilled to continue our relationship with Peyton for years to come.”
A Round of Bud Lights: Peyton Manning Goes Under Center In Bud Light’s New Commercial
Set to “It’s So Easy” by Margo & Mac, Bud Light’s new ad features bar patrons eagerly awaiting NFL Legend Peyton Manning’s next move after he orders an ice-cold Bud Light at a crowded bar. He announces a round of Bud Lights on him for the entire bar and, in typical quarterback style, drops back and starts passing cans of Bud Light to 21+ fans with deep throws, Hail Mary’s and perfect spirals – all without a single drop spilled. As a fan makes a diving catch, Emmitt Smith joins the crowd to call the touchdown, and joins Peyton as they pass out the brews to a crowd erupting with Super Bowl-winning excitement.
“Experiencing the playoffs or the Super Bowl is a special moment for a fan, and I’m happy that Emmitt and I get to be part of Bud Light’s mission to host their largest ever NFL postseason ticket giveaway,” said Peyton Manning.
The ad is set to run in a :30 and :15 second format throughout the 2023 NFL Playoff season, leading up to Super Bowl LVIII, and comes as part of the brand’s larger “Easy to Drink, Easy to Enjoy” platform established during Super Bowl LVII.
“Having won three Super Bowls, I know that the Super Bowl is one of the most incredible experiences for both fans and players. Giving fans the chance to attend a game this postseason is why I am so excited to partner with Bud Light throughout the NFL Playoffs. Together, we are making it easy for fans to enjoy an ice cold beer and football at its greatest this season,” said Pro Football Hall of Famer Emmitt Smith.
Bud Light Is Your Ticket To Super Bowl LVIII: More Love For Bud Light Means More Chances To Win
Tickets to Super Bowl LVIII are expected to be one of the most sought-after Super Bowl tickets on record, and 90% of avid fans wish they had a chance to go to the Super Bowl*. To make it easier than ever for football fans to be in the stands during the big game, the brand launched Bud Light’s Largest Super Bowl Giveaway Ever, and the key to winning the hottest football tickets of the year is simple: the more you show your love of Bud Light , the more chances you have at winning!
Starting December 1, 21+ fans can enter for chances to win Playoff and Super Bowl tickets by scanning Bud Light QR codes, showing off their Bud Light love on their social channels and checking back every week for more opportunities to enter. Additional prizes include tickets to ‘The Bud Light Backyard Tour Presents Zach Bryan’ concert and gift cards to UberEats and Instacart to help fans stock up for at-home Super Bowl parties. To learn more about how to sign up for Bud Light’s biggest Super Bowl ticket giveaway ever and enter for a chance to win this season, visit www.budlight.com/easytoscoreaseat.
