Brussels Mobility: Don’t let speed change you

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

The advertising agency VO Citizen creates an advert like a movie trailer for Brussels Mobility. Named “Don’t let speed change you,” the advert is directed by Corantin Parmentier and Basile Vuillemin (The Tabasco Directors). The campaign invites drivers not to turn into a monster when they have a heavy foot on the accelerator, but to remain relaxed and zen for the well-being of everyone, but also for themselves.
The message is “Have you ever noticed that sometimes we are not quite ourselves when we are driving? The escalation of aggression is not the answer. On the contrary, it only increases stress and risks for everyone.”

Credits
Advertising Agency: VO Citizen, Brussels, Belgium
Strategy: Philippe De Wulf, Michaël Desmet
Creative Director: Laurie Lacourt
Copywriter FR: Gino Delben
Copywriter NL: Wim Demyttenaere
Art Director: Paul Biwer
Potographer: Thierry Siebrand
Directors (The Tabasco Directors): Corantin Parmentier, Basile Vuillemin
Dop: Kassim Olivier
Production Company (Disturb Studio): Emeline Fouya, Julien Fouya
Sfx: Bekim Vanbosche

speed warning

The escalation of aggression

8.2

Good

Memorable8.0
Effective8.0
Style8.0
Heart or Humor8.0
Execution9.0
Reader Rating: ( 0 vote ) 0

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