TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
BMW unveiled an official film for Vision M NEXT car concept. The 90-sec short film is set in a futuristic world.
The BMW Vision M NEXT is a progressive sports car that makes a clear and self-confident statement both in terms of its appearance and its interaction.
With its sporty proportions and just a few precise lines, the BMW Vision M NEXT portrays a strong character. At the front, orange Air Blades extend from both sides towards the center of the vehicle and, in conjunction with the blade-shaped air intake below the kidney grille, creating a clear racing aesthetic. From a side view, the low-slung, wedge-shaped sports car silhouette, the contours ascending towards the rear and the diagonal, orange color separation give the impression that the BMW Vision M NEXT is surging forward even when standing still. The rear sculpture combines the sides optically, thus emphasizing the vehicle’s width.
The BOOST Pod is the key element in the interior. Intelligent technologies support the driver and deliver the right contents at the right time. Immersed and focused, the driver becomes the ultimate driver.
The Power-PHEV drive of the BMW Vision M NEXT allows to choose between four electrically driven wheels or a purist rear-wheel drive – purely electrically or accelerated by a turbocharged 4-cylinder petrol engine.
The design of the BMW Vision M NEXT is the result of an internal contest. BMW designers competed against one another with their hand-drawn sketches and visualizations. Several rounds took place to select the best designs until, finally, the draft to be implemented was picked out. The process from initial idea to complete vision vehicle took roughly 18 months.
