Passengers

Aware: Passengers

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

The Riverbed, Johannesburg, South Africa, creates this emotional commercial for Aware.org. The message is, “Drinking and driving isn’t a personal thing. It’s about your family and your community. It’s the wife, husband, daughter, parent, or friend waiting at home, worrying for your safety. Your future. A future that affects so many lives other than your own. It’s about the men and women who deal with tragedies, day in and day out, shift after shift after shift. Tragedies that could so easily have been avoided by a simple commitment not to drink and drive.”
The advert’s tagline is “It’s not just about you. If you drink, never drive.”

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Good

9.6

Good

Memorable9.0
Effective9.0
Style10.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 0 vote ) 0

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