Audi: RS 3 “Birth”

In this commercial

BBH, London create an unusual commercial for Audi. The ad promotes the new Audi RS 3 in a weird way. BBH tried to create an epic commercial but the final result resemble a horror movie trailer. Many people have said this is oddly disturbing commercial.
From production point of view the ad is well done, with good music and outstanding visual effects. Unfortunately it is not effective as it fails to create the desire to own a RS 3.

Horror ad

7.2

This is a disturbing commercial at so many levels.

Memorable10.0
Effective5.0
Style6.0
Heart or Humor5.0
Execution10.0
Reader Rating: ( 0 vote ) 0

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